Importance of Marketing channel

1. Promotion - Developing and spreading persuasive communications about an offer .
2. Information - Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and aiding exchange .
3. Contact- Finding and communicating with prospective buyers .
4. Matching - Shaping and fitting the offer to the buyer's need , including the activity such as grading , manufacturing , assembling and packaging .
5. Negotiation - Reaching an agreement on price or other terms of the offer that ownership and possession can be transferred .
6. Physical distribution- Transporting and stores goods .
7. Financing - Acquiring funds to cover the costs of the channels works .
8. Risk taking- Assuming the risk of carrying out the channel work .