My 10 months happy day.

Long time didn't blogging liaw. 
Now want to start blogging again. 
2moro is my 10 months anniversary with Mr.Bobby Liau Jiann Xiong.
Nowadays we are very very happy with our life.
We also enjoy our life so much.
Watching movie, eating, playing n stupid-ing.
Haha. Sometimes we quarrel, sometimes we fighting. 
But that is the way we are. Haha.
Suddenly remind me of one song. 
Haiya, dont want to sing lar. Haha. 
Shah Alam banjir already. Hahaha. 
6 more weeks then need to say bye bye to him again. 
This time we separate not a month or two. 
This time is half a year. Huhu. Cry cry cry with tears. 

Just want you to know

I Love You So Much !

With lots of love,

Fiona Hiew

a.k.a

Erica Weena

Especially to someone.

Paling benci orang yang suka mengutuk.
Hate it hate it.
If anything talk in front lar. Why always talk at the back..?
Everytime last minute job, then everything also like shit.
What the f*ck.
N to some people hor. Only want to talk a bit only.
Only will think for themselves.
PLEASE DON'T DO LAST MINUTE JOB OK??

一切都泡汤了。。。。。。
妈的。。。
我辛苦了一晚。。

10.5.2011

Today i sick badly . Go to see doctor le . Im so suffering .
My heart was so pain too . It has been 35 hours he didnt find me le .
Its my fault .
But why he treat me like that ?
Whats that hard to forgive me ?
Is it im not important anymore ?
My eyes already swollen .
Why ?
I just want to know why ?
I really love him so much !
He still love me mar ?
I scare to enter the relationship because  scare this will happen . I scare i will lost my beloved one .
I scare i will been hurt like now .
My fren told me , it is nothing . he still love me .
But why my mind keep on thinking something negative ? Why ?
I just feel like want to die then i can settle everything .
I want to end my life just like that . Im so hurt .
My heart broke into pieces .
Dear, u still love me mar ?

Father God , please bless my relationship .
Please guide us , fill his heart with the love for me .
Help me . God .
Please listen to my prayer .

Amen .

My exam life

I am really so tired already . This few days sleep only 2-4 hours per day .
Today only sitting for my first paper .
Arghhh . Can this life end soon ?
Really stress oh !
Need to study !
Two more paper to go .
Cant use any word to describe my feeling now ! huhuhuhu
God bless me . Amen !

Pricing (definition , factors and strategies )

Price - An amount of money charged for a product or service , or the sum of the values that customers exchange for the benefits of having or using the product or service .

Internal factors to consider when setting a price .
a. Marketing objectives
- Marketing positioning influences price strategy
- Other objectives
~ Survival
~Current profit maximization
~Market share leadership

b. Marketing mix strategies
~Pricing must be carefully coordinated with the other marketing mis elements
~Target costing is often used to support product positioning strategies based on price .
~Nonpricing positioning can be used also .

c. Costs
~ Variable cost, Fixed costs and Total Cost
~How costs vary at different production level will influence price setting
~Experience curve affects price .

d. Organizational consideration
~ Who sets the price ?
~ Large companies - Divisional and product line manager
~Small companies - Top management

External Factor
a. The nature of market and demand .
-Pricing in different types of market

1. Pure competition
- There are many buyers and seller who are trading uniform commodity such as wheat , copper and financial securities .
-No single buyers or sellers can charge more than the market price .

2. Monopolistic competition
- There are many buyers and sellers who trade over range of prices rather than a singe market price .
- A range of price occurs because sellers can differentiate their offers to buyers
- Sellers try to develop differentiated offers to different customer segment .

3. Oligopolistic competition
- There are only few sellers who are highly sensitive to each other's pricing and marketing strategies.
-The product can be uniform or non uniform
-There are few sellers because it is difficult for a new seller to enter the market .

4. Pure Monopoly
-The market only consists of one seller .
- The seller maybe is the government or private regulated .
- Pricing is handled differently in this case .

b. Analyzing the price-demand relationship .
-The demand and prices are relatively inversed .
-The consumer with limited budgets will buy less something if the price goes to high .
- There is an exception for the prestige goods

c. Competitors strategies and prices
-Low price-low margin will inhibit competition
-High price-high margin will attract competition

d. Economics condition
- affects the production cost
-affect the buyer perception of price and value
- reseller reaction to prices must be considered .

e. Government & Social concern
-Government may restrict or limit pricing options .
- Government intervention will also influences the pricing strategies .
- Such as subsidies and taxes


Pricing Strategies
a. Market skimming pricing
- Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay for the high price , company makes fewer but more profitable sales .

b. Market Penetration Prising
-Setting a low price for a new product in order to attract a large number of buyers and a large share market .

Importance of Marketing channel

1. Promotion - Developing and spreading persuasive communications about an offer .
2. Information - Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and aiding exchange .
3. Contact- Finding and communicating with prospective buyers .
4. Matching - Shaping and fitting the offer to the buyer's need , including the activity such as grading , manufacturing , assembling and packaging .
5. Negotiation - Reaching an agreement on price or other terms of the offer that ownership and possession can be transferred .
6. Physical distribution- Transporting and stores goods .
7. Financing - Acquiring funds to cover the costs of the channels works .
8. Risk taking- Assuming the risk of carrying out the channel work .

Nature of marketing channel

* Marketing intermediary
- A middleman linking producers to other middle man or to ultimate consumers through contractual arrangements or through the purchase and resale of product .

*Marketing channel create utility
- Time utility ~ Have products available when the customers want them (Newspaper)
- Place utility ~ Making products available in locations where the customers wish to purchase them ( convenience shop)
- Possession utility ~ The customer has access to the product to use or to store for future use ( Raincoat)

*Marketing channel facilitate exchange efficiences
-Reduce overall cost of the marketing exchange
- Reduce search costs for the customers
-Maintain order in market